Team Spotlight: Matt S. Friedman, MD – CrowdRx National Medical Director

Team Spotlight


The CrowdRx leadership team includes highly qualified medical professionals, public safety experts, and emergency response leaders. They are at the top of their field, staying current on the latest technologies and best practices in onsite and event medical services. They are also accessible, responsive providers who agilely serve CrowdRx’s clients and influence public policy. Learn more and read our latest feature here.

Matt S. Friedman, MD, FACEP, Diplomate of American Board of EMS, CrowdRx National Medical Director

CrowdRx’s National Medical Director, Dr. Matt Friedman, an emergency medicine physician, has served as the Lead House Physician for Yankee Stadium, Madison Square Garden, and the US Open since 2013. He is also the annual Medical Director for Burning Man, Paradiso Festival, Moonrise Music Festival, and many other large annual events. Like many of CrowdRx’s directors, Dr. Friedman plays an integral role on his clients’ teams to provide the most effective, responsive service.

He also stays at the top of his specialty through serving in a number of additional capacities. These diverse, influential roles inform his work for CrowdRx.


Leader in Emergency Medical Services

Dr. Friedman, MD, FACEP, DABEMS, has been involved in emergency medical services (EMS) as an educator, author, and medical director since 2012. He is the Associate Medical Director of the Division of Emergency Medical Services in the Department of Emergency Medicine at Maimonides Medical Center in Brooklyn, New York, a level one trauma center. Board certified in emergency medicine and emergency medical services, Dr. Friedman has been a practicing emergency physician since 2008.

Today, he remains one of the most popular and respected emergency physicians of his generation and a legendary leader in medical education and clinical quality improvement efforts. In October 2013, Dr. Friedman became the first physician at Maimonides to successfully challenge the new subspecialty boards in Emergency Medical Services Medicine, offered under the auspices of the American Board of Emergency Medicine.


Additional Roles with REMAC and FDNY

Dr. Friedman serves on the New York City Regional Emergency Medical Advisory Committee (REMAC), a committee of NYC physicians who develop the protocols for NYC EMS that the entire region follows. As evidence-based medicine enhances the medical care that is provided, the committee makes decisions about the needs of the EMS system in the city and how to best serve the people of NY. Dr. Friedman shared that, “I was just instrumental in getting ketamine approved by the board as an analgesic agent in the city of New York. We are conducting a pilot trial administering ketamine to trauma-injured patients through a nebulizer in order to reduce patients’ pain measured by objective pain scores.”

Dr. Friedman is also an On-Line Medical Control (OLMC) physician for the Fire Department of the City of New York (FDNY). In this role, he provides assistance and direction in real time to EMTs and paramedics as they encounter challenging patients. This includes authorizing medications for EMTs and paramedics to use and helping them to decide on the best hospital to transport the patient. He also assesses decisional capacity if the patient does not want to go to the hospital after calling 911.


Further Contributions to the Field

Dr. Friedman shares his knowledge with the field and community. He’s authored many journal articles and presents nationally, including at conferences held by the Society of Academic Emergency Medicine, American College of Emergency Physicians, Mass Gathering Medicine Summit, and EMS World Expo. He’s also been a guest on international podcasts.

View Dr. Friedman’s peer-reviewed academic journal articles here:


View Dr. Friedman’s additional contributions here:


In his Spare Time…

Dr Friedman loves to practice his medical Spanish skills. In addition, he enjoys exploring new neighborhoods, foods, and the roads less taken in his travels.


Please get in touch to learn more about Dr. Friedman and the CrowdRx team.


On Call in the Arctic

Going the distance

CrowdRx is equipped to respond to any medical emergency at any time. This time, we were called in for an epic, time-sensitive rescue—in the Arctic.

We were charged with aiding an individual who was taking part in an intense survival reality TV series. Set in the unforgivingly harsh conditions of the Arctic, the goal of the show was to win one million dollars by surviving alone for 100 days. When a contestant fell ill and needed urgent medical care, we were on site within 24 hours of receiving the call to help.

After three commercial flights and a private charter, our team arrived on the icy, snowy, desolate scene. We handled the onsite rescue, evaluation, and extraction. We stabilized the individual, then extracted the contestant by boat to a local air strip, where we started the journey back to care on the mainland. Our contestant did not win the million dollars—but did get home safely and recover.

Fashion Forward Safely During Pandemic

Helping our clients innovate in the pandemic

As the pandemic continues, CrowdRx serves its clients with strategic, cutting-edge solutions to keep business moving as safely as possible.

Madison Square Garden has been a CrowdRx client for over three decades. We’ve provided the necessary medical services, including onsite medical care, emergency response, and more, for every event there since 1991.

In November 2020, Louis Vuitton held a Virtual Madison Square Garden Experience to launch an NBA capsule collection. Out Team was there planning and implementing comprehensive medical services, spanning pre-event COVID-19 testing to onsite medical support and health screenings.

Specifical event safety strategies included:

  • COVID-19 testing of all Louis Vuitton and Madison Square Garden staff, as well as anyone else on site
  • Health screening, including symptom checks and health questionaries every time anyone entered the site
  • Onsite emergency response capabilities on hand, including an ambulance and emergency medical technicians


The event proved to be a successfully-reimagined digital shopping experience, safely celebrating an iconic brand, setting, and sport.

CrowdRx Helping Live Entertainment Come Back

Making reopening safe for everyone

As part of our CrowdRx Go! reopening services, we worked with client RWS Entertainment Group, a New York City-based production company that creates branded stage shows and experiences worldwide. We partnered with RWS to develop health and safety protocols for both the reopening of its NYC rehearsal complex and its return to live experience production.

Some of the health and safety measures that will govern the reopening of its NYC space include requiring all who enter to pass through a non-invasive temperature check and mask verification screening, as well as carrying out electrostatic disinfection in all rehearsal rooms multiple times daily. We also worked with RWS to develop a guide titled Health and Hygiene Protocol for Performing Artists.

In providing our consulting services, we create policies and procedures for safely reopening venues. We monitor trends and the most recent information, and boil it all down to concise, actionable plans for our clients. When RWS came to us, we started with the CDC public health safety guidelines—but didn’t stop there. Live production calls for additional measures that we tailored specifically for the safety of both the performers and the audience in the experiential entertainment industry.

We are proud of the role we are playing in bringing live entertainment back to our world as safely as possible.

Keeping a Live Music Shoot Safe in LA

Keeping the Music Going in a Pandemic

During a seven-day live music shoot for a leading singer/songwriter in Los Angeles, CrowdRx was charged with keeping everyone on the set safe.

We deployed one of our lead COVID Compliance Officers and two medics to implement and run the safety protocols we recommended. With a dedicated physician leader on hand for the entire shoot, our team was able to respond agilely as needed and keep the shoot moving smoothly.

40+ people were tested for COVID-19 three times each over the week, with zero positive cases. Preventive safety measures included daily check-ins and temperature taking, mask watch, sanitizing tables after meals, cleaning highly-trafficked touch points, and various other strategies.The client shared that our medical officer “did a fantastic job keeping our set safe.”

CrowdRx was thrilled to keep the music going.

What sports will look like as the pandemic eases

CrowdRx discusses what sports and entertainment venues in the U.S. will look like post-pandemic for CNBC.

One-stop-shop consulting to get your venue or workplace open and back in the game.

Comprehensive Center for Disease Control and physician-guided policies and procedures designed to allow you to open your public spaces quickly and safely. Led by experienced physicians and industry executives with Disaster, Emergency Medical Services and Public Health training, the CrowdRx™ GO! services team stands out as a leader in this fast moving field.

COVID-19 Situation Summary

Source: Center for Disease Control (CDC)

The CDC is responding to a pandemic of respiratory disease spreading from person-to-person caused by a novel (new) coronavirus. The disease has been named “coronavirus disease 2019” (abbreviated “COVID-19”). This situation poses a serious public health risk. The federal government is working closely with state, local, tribal, and territorial partners, as well as public health partners, to respond to this situation. COVID-19 can cause mild to severe illness; most severe illness occurs in older adults.

Different parts of the United States are seeing different levels of COVID-19 activity. Nationally, the U.S. is in the initiation phase of the pandemic. States in which community spread is occurring are in the acceleration phase. The duration and severity of each pandemic phase can vary depending on the characteristics of the virus and the public health response.

Who’s At Risk & How to Stay Safe

Older adults and people of any age who have serious underlying medical conditions may be at higher risk for more serious complications from COVID-19. These conditions include heart disease, diabetes, lung disease and auto-immune diseases. 

There is currently no vaccine to prevent COVID-19. The best way to prevent illness is to avoid being exposed to this virus. The virus is thought to spread mainly from person-to-person, between people who are in close contact with one another. It is transmitted through respiratory droplets produced when an infected person coughs or sneezes. These droplets can land in the mouths or noses of people who are nearby or possibly be inhaled into the lungs. 

  • Wash hands often with soap and water, use hand sanitizer.
  • Avoid touching your nose, mouth or eyes.
  • Avoid close contact with people who are sick.
  • Distance yourself from other people, especially if you are in the at-risk popluation.

Get the most up-to-date information on the CDC website 

CrowdRx Joins Global Medical Response

Provider of On-Site Medical Services will Enhance GMR’s Ability to Provide Care

(GREENWOOD VILLAGE, Colo.) — Global Medical Response (GMR) officials announced today that CrowdRx has joined the GMR family of companies. Randy Strozyk, GMR Senior Vice President of Operations, said CrowdRx’s expertise in site-based medicine and resources combined with GMR’s solid reputation in the event medical arena is exciting news for those who attend large gatherings throughout the United States.

“For more than 30 years, CrowdRx and its physician-led teams have prescribed and delivered medical services for large events across the country,” Strozyk said. “Their commitment to compassionate, discrete medical attention—regardless of the location—dovetails perfectly with our guiding principles. This is a very exciting addition to the GMR family that immediately adds value and experience to our services and raises the quality of care for our patients.”

Connor Fitzpatrick, Executive Director for CrowdRx, said the company is currently implementing medical screening services for select clients and venues.

“CrowdRx uses a portable, rapid deployable thermal imaging fever screening system that is used as a first level mass screening test,” Fitzpatrick said. “The system can detect fevers for large-scale public gatherings, including conventions and major events. In addition, we offer the industry-leading mobile emergency room, CrowdRx RAMPART. This versatile unit is used for major event coverage, and provides immediate access to critical care.”

In addition to thermal screening and the RAMPART Mobile Emergency Room, CrowdRx offers physician-led and medic-level services for the following:

  • On-Site Physician Services
  • EMT Standby and Staffing
  • First Aid Stations
  • Public Access AED and Bleeding Control programs
  • Emergency Operations Plans
  • Consulting Services
  • Concierge Medical (Athletes, Touring Artists, VIPs, etc.)

About CrowdRx

Founded by physicians and staffed by a global network of MDs, paramedics, EMTs, RNs and other medical support personnel, CrowdRx keeps events uneventful by providing urgent care for patients and minimizing risk for its clients. Physician-led or medic-level event services can be tailored to the size of both the client’s crowd budget.  We are on call to deliver quality medical services scaled to the unique needs and requirements of each and every gathering. CrowdRx is part of the Global Medical Response family. 

About Global Medical Response

With more than 38,000 employees, Global Medical Response delivers compassionate, quality medical care, primarily in the areas of emergency and patient relocation services in the United States and around the world. GMR was formed by combining the industry leaders in air, ground, managed medical transportation, and community, industrial/specialty and wildland fire services. Each of our companies has a long history of proudly serving the communities where we live: American Medical Response (AMR), Rural Metro Fire, Air Evac Lifeteam, REACH Air Medical Services, Guardian Flight, Med-Trans Corporation and AirMed International. For additional information, visit us on LinkedIn or at