On Call in the Arctic

Going the distance

CrowdRx is equipped to respond to any medical emergency at any time. This time, we were called in for an epic, time-sensitive rescue—in the Arctic.

We were charged with aiding an individual who was taking part in an intense survival reality TV series. Set in the unforgivingly harsh conditions of the Arctic, the goal of the show was to win one million dollars by surviving alone for 100 days. When a contestant fell ill and needed urgent medical care, we were on site within 24 hours of receiving the call to help.

After three commercial flights and a private charter, our team arrived on the icy, snowy, desolate scene. We handled the onsite rescue, evaluation, and extraction. We stabilized the individual, then extracted the contestant by boat to a local air strip, where we started the journey back to care on the mainland. Our contestant did not win the million dollars—but did get home safely and recover.

Fashion Forward Safely During Pandemic

Helping our clients innovate in the pandemic

As the pandemic continues, CrowdRx serves its clients with strategic, cutting-edge solutions to keep business moving as safely as possible.

Madison Square Garden has been a CrowdRx client for over three decades. We’ve provided the necessary medical services, including onsite medical care, emergency response, and more, for every event there since 1991.

In November 2020, Louis Vuitton held a Virtual Madison Square Garden Experience to launch an NBA capsule collection. Out Team was there planning and implementing comprehensive medical services, spanning pre-event COVID-19 testing to onsite medical support and health screenings.

Specifical event safety strategies included:

  • COVID-19 testing of all Louis Vuitton and Madison Square Garden staff, as well as anyone else on site
  • Health screening, including symptom checks and health questionaries every time anyone entered the site
  • Onsite emergency response capabilities on hand, including an ambulance and emergency medical technicians


The event proved to be a successfully-reimagined digital shopping experience, safely celebrating an iconic brand, setting, and sport.

CrowdRx Helping Live Entertainment Come Back

Making reopening safe for everyone

As part of our CrowdRx Go! reopening services, we worked with client RWS Entertainment Group, a New York City-based production company that creates branded stage shows and experiences worldwide. We partnered with RWS to develop health and safety protocols for both the reopening of its NYC rehearsal complex and its return to live experience production.

Some of the health and safety measures that will govern the reopening of its NYC space include requiring all who enter to pass through a non-invasive temperature check and mask verification screening, as well as carrying out electrostatic disinfection in all rehearsal rooms multiple times daily. We also worked with RWS to develop a guide titled Health and Hygiene Protocol for Performing Artists.

In providing our consulting services, we create policies and procedures for safely reopening venues. We monitor trends and the most recent information, and boil it all down to concise, actionable plans for our clients. When RWS came to us, we started with the CDC public health safety guidelines—but didn’t stop there. Live production calls for additional measures that we tailored specifically for the safety of both the performers and the audience in the experiential entertainment industry.

We are proud of the role we are playing in bringing live entertainment back to our world as safely as possible.

Keeping a Live Music Shoot Safe in LA

Keeping the Music Going in a Pandemic

During a seven-day live music shoot for a leading singer/songwriter in Los Angeles, CrowdRx was charged with keeping everyone on the set safe.

We deployed one of our lead COVID Compliance Officers and two medics to implement and run the safety protocols we recommended. With a dedicated physician leader on hand for the entire shoot, our team was able to respond agilely as needed and keep the shoot moving smoothly.

40+ people were tested for COVID-19 three times each over the week, with zero positive cases. Preventive safety measures included daily check-ins and temperature taking, mask watch, sanitizing tables after meals, cleaning highly-trafficked touch points, and various other strategies.The client shared that our medical officer “did a fantastic job keeping our set safe.”

CrowdRx was thrilled to keep the music going.