In this era of routine terrorist attacks, devastating natural disasters and political unrest, it’s the million-dollar question plaguing the industry: How could this threat have been avoided? From eliminating foreseeable risks to being prepared for the worst, there’s never been a more critical time for event marketers to arm themselves with the intelligence and resources necessary to maintain safe and secure events.
1. Document everything.
You’ll hear it over and over again. In the event of an emergency, especially a medical crisis, documenting the incident is vital to keeping insurance premiums in check and staff informed.
“You want to document everything to make sure your insurance is covered, your event is covered and everyone knows what happened,” says Connor Fitzpatrick, coo at event medical services company
CrowdRX. “It’s key to remember in medicine, if it’s not documented, it did not happen.” The reports can be as simple as a first aid log noting that you’re giving away Tylenol or Band-Aids. Remember to include the name, date of birth, phone number and what the attendee requested or needed. More advanced medical situations call for a detailed patient care report with an indemnity statement. “This is key to make sure your insurance premiums can be reduced as a result,” Fitzpatrick adds.
2. Find a Venue That Prioritizes Attendee Safety.
When it comes to selecting a location for your event, make sure the venue is willing to do its part to communicate key messaging to attendees. Remember: if an incident occurs, cooperation will be key.
“I’ve been to events lately, and you will see at many of these major venues, the venue itself is taking time to express to people, ‘Here’s what you do in the event of a need to clear the facility,’” says Scott Carroll, executive vp at Take1 Insurance and secretary of the Event Safety Alliance. “At outdoor events now, announcements are being made ahead of time that if there is an event that requires clearance, here is where you go. In some places, like an open-air field, if a weather event were to come through, the shelter might be—and this is what the venue would announce—go to your cars. That may be where the safest place is. At most venues, you’re told that now.”
3. Establish a Chain of Command.
Might sound like a no-brainer, but establishing exactly who is in charge of what and when can save precious minutes in an emergency. From brand ambassadors to event managers, everyone should be crystal clear about what their role entails.
“The key thing here is when it comes to decision-making, who is in charge?” says Shannon Jones, vp at Civic Entertainment Group. “The chain of command at an event needs to filter to the overall broader chain of command in an emergency situation as it relates to the company or brand.”
4. Be Prepared for Anything and Everything.
The uptick in terrorist attacks, including the Las Vegas shooting, which was executed from a hotel room and stands as the deadliest mass shooting in modern U.S. history, has many event marketers on edge. And while planning for these types of crises is essential, don’t assume that past tactics will be used at future events.
“If the bad guy’s weapon of choice is a box truck, or a knife on London Bridge, or some other place where pedestrians are congregating, should there be a plan for that?” says Steven Adelman, partner at Adelman Law Group and vp of the Event Safety Alliance.
Not exactly, says the attorney. “With the current shiny object—AR15s mounted on tripods on the 32nd story of a hotel—we can’t assume that the next bad guy is going to use the same means of carnage as the last one. The weapon of choice may be very different next time.”
5. Implement an Attendee Screening Strategy.
The approach may vary depending on your budget, but implementing an attendee screening process is a highly effective security measure that can be executed before the event even begins.
“Many events these days, particularly the corporate activation events, are free,” says Anthony Davis, president at AD Entertainment Services. “So, you have an audience that has not paid an admission or whatever format you use to access them. They’re showing up and we don’t know who they are; they haven’t been pre-screened in terms of their backgrounds. I suggest [using] magnetometers wherever applicable. Sometimes that’s a challenge due to power. Then, you go to a hand-held metal detector wand. And then lastly, if none of those things are available, you do a bag check.”
6. Enlist an Approachable Medical Team.
Medical emergencies can, and do, occur at events of every variety, so having medical personnel on-site is crucial. Just as important is ensuring that the team is friendly enough for attendees to approach in the case of an emergency. Remember that uniformed first responders can be intimidating, especially in regards to drug-related incidents.
“The [medical] team should be approachable,” says Fitzpatrick. “There’s a fine balance here of being in a professional uniform where people can trust you and you immediately garner trust and rapport with your attendees, but also, being available and showing that you’re here to help them. Our standard EMT uniform is a red shirt; it’s very non-police-like. The previous way of thinking was very security focused, very police focused. But it’s important to maintain that ‘we’re here to help you’ and ‘your secret is safe with us.’ It’s important that your attendees understand that medical is a judgment-free zone.”
7. Keep Security Personnel Informed.
Hiring security staff is a great start when it comes to maintaining a safe event, but communicating your event’s layout, including areas of concern, is absolutely essential to getting the most bang for your security buck.
“Security personnel should be provided a two-sided information sheet with a site map with the locations of all restrooms; medical tents or areas; stages and activations you’re providing and the schedule of those activities; concession stands and directions to areas where emergency exits are,” says Davis. “Also, you should equip people in sensitive areas with a two-way radio that connects to your designated security manager—you should have someone on your team who is directly responsible for managing security operations.”
8. Let the Pros Do the Talking.
Bad news travels fast, so you have to be clear about who has the authority to develop crisis communications. (Hint: It’s not the guy handing out samples.)
“The people on the ground that are running the event that have that visibility with your audience are your first line of defense in communicating information on a one-on-one or group basis,” says Jones. “It’s important to explain to them and cascade information very quickly with approved language. You don’t want a brand ambassador or event staff taking it upon themselves to communicate what’s going on if there is some sort of emergency information. The cascade of information in that scenario is really critical as is deciding what the key points are and the information you want them to disseminate.”
9. Implement an Emergency Action Plan.
When it comes to event safety and security, there is probably no more important document than your on-site emergency action plan. It’s an essential guide to navigating and preparing for foreseeable risks, informing event staffers of the appropriate safety protocol and ensuring insurance premiums don’t skyrocket.
“If you ask me to try and insure an event for you, one of the things I’m going to ask you about is a site safety plan,” says Carroll. “And I’m going to be looking for [whether or not] you’ve given some thought to it. Do you understand the details of the site and what are the plans associated with what events might happen? Where is your egress, where is your ingress, where are you going to stage security?”
10. Triage Your Risks.
Every live experience is unique, so it’s important to establish priorities for taking action in a variety of emergency scenarios. If you fail to do so, you may find yourself in hot water with your employer, your insurance agency or the law.
“Everyone has a common law duty to behave as a reasonable person under the same or similar circumstances,” says Adelman. “That means context matters. Your circumstances will determine what is reasonable and that’s why you have to consider and triage the risks. Every event, every show isn’t the same… An emergency action plan that exists shows that someone knew what was reasonable. A plan that exists that wasn’t implemented establishes the duty of care and also establishes a breach of that duty of care. And that adds up to negligence.”
In an industry that prides itself on producing unforgettable experiences, the last thing you want burning in your attendees’ minds is how poorly your staff handled an emergency. So, be informed, be attentive and be prepared—but don’t let the process get you down.
As Davis puts it, “For years we’ve taken it for granted that it’s a fun day, it’s a nice special event, let’s just get out and have fun. And we should still have that mentality. We shouldn’t let recent terrorist acts or potential acts deter us from producing special events. The onus is now on us to be more creative in terms of our staffing.”
According to a recent report, New York City’s ability to respond to medical emergencies has reached a critical point, highlighting the importance of on-site medical services.
Over the past year, official data show, the average time to reach people in cardiac arrest or choking rose by 24 seconds — an increase that can mean life or death.
“Every second counts — every second is lost brain cells,” a veteran paramedic explained. “Brain death starts to occur in four to six minutes.”
The overall EMS response time for other life-threatening emergencies rose by 19 seconds, the city data show.
And for all medical emergencies, the response time jumped an alarming one minute and three seconds.
What’s more, 60 percent of current EMS personnel have less than three years on the job because so many veterans have left to become firefighters.
|Emergency||2017 Time||2018 Time||Increase|
|Cardia Arrest/Choking||7:19||7:43||24 sec.|
|Other Life Threatening Emergency||8:56||9:15||19 sec.|
|All Medical Emergencies||10:42||11:45||63 sec.|
The paramedic added, “Because the call volumes are so high, they’re pulling ambulances from different areas, so you’re traveling longer distances.”
The response data tell only how long it takes for an ambulance to arrive at a street address — not the added time it takes to find and reach the patient.
The EMS shortage means that people who call 911 for help have to wait longer for an ambulance than they should. Firefighters can administer CPR, but paramedics bring life-saving medications, intubation to secure the airway, and transportation to a hospital — crucial in trauma cases.
“On several occasions, especially during peak periods, like weekends and evenings, they’ve run out of ambulances,” an FDNY dispatcher said.
Manhattan had the worst average response time for all medical emergencies over the last 12 months (12:34), followed by the Bronx (12:30), Brooklyn (11:34), Queens (10:28) and Staten Island (9:46).
“The numbers are shameful. They’re indicative of an underfunded EMS system,” the veteran paramedic said.
CrowdRx provides expertise in identifying and hiring local, reliable, and dependable ambulance transport companies for your event. Under the direction of an attending physician, crew members are cross-trained to provide specialty care in crowds.
Basic and Advanced Life Support is delivered on site and in transit by our teams of Emergency Medical Technicians and Paramedics. From first responders to last-out standby, our medical teams are trained extensively with current certifications in emergency care and public safety.
BALTIMORE (WJZ) — Baltimore’s largest outdoor concert kicks off this weekend.
For two days, artists from across the world will entertain guests at the fifth annual Moonrise Festival being held at Pimlico’s Infield.
A big focus will be on safety. Organizers tell WJZ they’ve made improvements from their past festivals and have a medical team on site to ensure everyone enjoys the event.
More than 60,000 people are expected to attend this two-day dance party, and organizers want them to have fun and be safe.
“Our water stations are better, they can serve more people over an amount of time, and have better medical planning and better safety planning,” said Moonrise event director Evan Weinstein.
In 2016, close to 50 Moonrise festivalgoers were hospitalized. Many needed treatment for dehydration, prompting organizers to make major safety enhancements so this doesn’t happen again…
“We specialize in event medicine,” said Connor Fitzpatrick, CrowdRx chief operating officer. “We are the largest event medical company in the country. There are doctors on site, you are safer in this event than you are across the street.”
CrowdRx provides emergency care and serves as an on-site hospital to ensure concertgoers have a safe experience.
Music will hit you from every angle at the festival. There are four stages, along with live pyrotechnics and more than 80 artists.
While visitors focus on the entertainment, organizers will focus on everything else.
“Keeping an eye on things and engaging with the crowd and making sure everyone is being safe and smart,” Weinstein said. “Make sure you know where you are, make sure you understand the map and have a plan for parking and Uber.”
A reminder for concertgoers to also be responsible to make this electronic dance music festival an enjoyable experience for everyone. More here.
By Alison Leung MD, Connor Fitzpatrick AEMT & Matt Friedman MD
Every December since 2011, Jakarta, Indonesia hosts the largest music festival in Asia and, consequently, one of the largest mass gatherings. Once an underground warehouse rave, the Djakarta Warehouse Project was born out of tragedy. In 2010, a brawl at the original host venue left one dead and two injured two weeks before the event was scheduled. The bar was closed and the founders of the Ismaya Group were forced to find an alternate venue, spurring the birth of the first Djakarta Warehouse Project, better known as the DWP.
Today, the DWP has the largest cumulative attendance of any electronic dance music (EDM) festival in Asia. DWP is a well-organized event with a reported attendance of 90,000 people in 2016, 30 percent of whom were foreign nationals. It is held in an outdoor venue with a hard fence boundary with controlled ingress and egress points which helps with security measures such as limiting weapons, recreational drugs and alcohol.
The most recent DWP took place in December 2017 over two consecutive days in Jakarta, which is located in the Southeast Asian tropics. Indonesia is the fourth most populous country in the world as well as the most populous Muslim-majority country. Typical ambient temperature is approximately 80 degrees Fahrenheit overnight in Jakarta. Performers ran the gamut across different EDM niches and included well-known names such as Steve Aoki, Hardwell, Flume, Tiesto and Marshmello. It appeared to be a typical music festival that would take place on any other continent, which was surprising considering the purported strict Muslim culture in Jakarta that prohibits alcohol and drug use. For example, under Article 59 of Indonesian Law No. 5 of 1997 on psychotropic drugs, the use, production, possession or trafficking of psychotropic drugs “as an organized crime” is punishable by death. However, the number of death sentences handed down has decreased in recent years.
Right: As the night begins, a Paramedic wearing a hijab stands watch over “Main Medical” which is a fixed structure with adequate lighting, staffing and cots.
According to a Jakarta police spokesperson, 1,000 police officers were deployed to guard the event, which en- counters protesters from right wing religious groups who have deemed it immoral. Additionally, city administration officials dispatched a surveillance team to report on the consumption of drugs and alcohol.
The observed crowd was almost universally engaging in alcohol consumption, at times in excess. Additionally, there seemed to be a large percentage of attendees engaging in illicit recreational drug use. Several attendees confirmed that greater than 50% of their friends who attend these festivals use recreational synthetic “club” drugs. MDMA (Methylenedioxymethamphetamine) and ketamine are the drugs of choice in Indonesia and are relatively easy to purchase on the street. MDMA – “Molly” in crystal or powder form and “Ecstasy” in pill form – is an entactogen, a psychoactive drug that differs from psychedelics or hallucinogens such as LSD and amphetamine or stimulants such as methamphetamine. Entactogens produce euphoria, increased empathy and enhanced sensation and perception, but can also cause agitation, tachycardia, hypertension, seizures, hyper- thermia, and cardiac arrhythmias. While chemically related to both psychedelics and stimulants, MDMA typically differs from psychedelic drugs and stimulants because of its psychological effects like emotional com- munion with others and empathy. Ketamine’s effects include hypnosis, analgesia, hypertension, tachycardia, agitation, hallucinations, anxiety, and psychosis. While the use of recreational ketamine is seen globally, it appears to be more common in East and Southeast Asia because of its relatively low price.
Despite the reported widespread use of recreational drugs, very few attendees had adverse effects that required medical treatment or transport to the hospital. The medical team that keeps DWP attendees safe confirmed that no fatalities have occurred over the last several years and very few attendees require transport to the hospital during these mass gatherings.
Left: Numerous “Anti-Drug” signs appear throughout the festival, which do not appear especially ominous given Indonesia’s strict death penalty for drug traffickers and life imprisonment for possession.
On-Site Medical Care: The New Standard
Generally – and not surprisingly – mass gatherings have a higher incidence of illness and injury than is expected from the general population, likely related to ambient temperature, event type, event duration, crowd mood, crowd density, attendance, average age, and the prevalence of alcohol and drug use. With the increase in music festival related deaths over this past decade, high level and intensive on-site medical care that offers aggressive cooling, paralysis, chemical sedation and on-site monitoring becomes imperative.6
Medical care at DWP was provided by a local Indonesian for-profit event medical company. Approximately 275 patients were evaluated each night at DWP. Fifteen general practitioner physicians and 50 paramedics were staged at five medical tents that varied in size. Of note, a paramedic in Indonesia has the same prehospital skills as an EMT-Basic, although they also function as nurses in the hospitals. Main medical was a large fixed structure with approximately 40 cots ready for use with optimal lighting, climate control, and egress. Medical care largely consisted of BLS care such as wound care, splinting, and administration of over-the-counter medications and oxygen. Physicians on-site treated the more severe alcohol and drug intoxications with B12 and a normal saline intravenous infusion. There was no on- site point of care analysis or advanced diagnostics. If further chemical sedation was required or more advanced therapeutic interventions were necessary, an anesthesiologist would respond from the hospital to the event. Fortunately that has not been necessary in the last several years.
Large signage, set up by event promoters, noting “Medical” at the five tents were well lit and easily identifiable from multiple positions in the venue and the public perception of care was generally positive. Despite the large attendance of young adults who were purportedly engaging heavily in alcohol use and recreational illicit drug use, there were few critical patients. Two critical patients exhibited signs of ‘Excited Delirium’. Such patients are at risk for life-threatening psychostimulant drug-induced toxicity, which occurs secondary to psychostimulant use while performing intense physical activity, such as dancing. Symptoms include hy- perthermia with core body temperature ≥ 40.5°C (105°F) and changes in mental status such as agitation, delusions, hallucinations, seizures, or coma. While these two patients were certainly at risk for this, they were not hyperthermic. For comparison, in a prospective analysis of patients presenting to a large EDM festival in New York, four out of 84 enrolled patients (5%) were hyperthermic. While in the United States, Excited Delirium patients are typically rapidly chemically sedated to prevent further hyperthermia, rhabdomyolysis, ARDS and other end-organ damage, the medical staff at DWP allowed the patients’ friends to attempt to calm or physically restrain them for an extended period of time. One of the two critical patients was trans- ported to the hospital while the other was observed on site.
Emergency Medical Services in Jakarta
In the event transport to a hospital is necessary, DWP relies on the “118 Emergency Ambulance Service” also known as the “Ambulans Gawat Darurat” (AGD) – the only public ambulance service in Indonesia. It is headquartered in Jakarta and is analogous to 911 in the United States, but unlike 911, 118 is not government funded and charges those who can afford to pay. The 118 call center in Jakarta receives about 50 to 75 calls per day, despite a population of more than 10 million. For comparison, in New York City, with a population of 8-12 million depending on the time of day, there are approximately 4,000 911 calls each day. To make matters worse, the AGD is severely underfunded and only owns 43 ambulances with average response times of 37 minutes, compared to ten minutes in the United States and seven minutes in Japan. The poor infrastructure and resources available to respond to medical emergencies make extensive on-site medical care crucial in order for DWP to continue to treat their injured and sick attendees in a timely manner.
Right: An AGD ambulance stands by on-site as average response times have soared to 37 minutes in Jakarta, compared with 10 minutes in the U.S. and 7 minutes in Japan.
DWP is a well-attended, well-organized music festival that seemed to be similar in size and scope to the various music festivals that occur annually within the United States. There were many young adults having fun, dancing and engaging in both excessive alcohol use and other illicit recre- ational drugs. At DWP, ketamine and MDMA were the drugs of choice. The medical care offered at DWP, despite having adequate light, room and staffing, seemed to offer less intensive and aggressive care than is offered at United States music festivals.
Alison Leung MD is a second year emergency medicine resident at Maimonides Medical Center.
Connor B. Fitzpatrick is the Chief Operating Officer of CrowdRx. He is an Incident Response to Terrorist Bombings Instructor, a Tactical EMT, and a Connecticut POSTC Police Instructor. Full Bio
Matt Friedman MD is the Associate Medical Director of Prehospital Care at Maimonides Medical Center and the Lead House Physician at Yankee Stadium, Madison Square Garden and the US Open. Dr. Friedman is the academic co-director of the Mass Gathering Medicine Summit. Full Bio
REFERENCES ONLINE AT EPMONTHLY.COM – Click here to read more!
CNN’s Lisa Ling discusses music festival medical coverage with CrowdRx’s Dr. Andrew Bazos. Lisa follows CrowdRx’s Connor Fitzpatrick and team while providing their music festival medical services and expertise at Mysteryland. Exploring how CrowdRx is working to make EDM festivals safer for all.
Fans of EDM music love hearing the oontz-oontz and getting glitter bombed. They do not necessarily find the guy standing next to an ambulance as interesting.
Andrew Bazos, MD, CrowdRx founder explains why it’s important to promote health and safety as well as events.
Event Medical and Security Consultant Dr. Andrew Bazos discusses security measures and protocol to help curtail the use of Ecstasy and other drugs at EDM festivals. Making raves safer for participants makes them more consumable for corporate sponsors.
Following a spate of highly publicized drug related incidents, safety and security has taken center stage for American show promoters. Taking a page from the European electro scene, American promoters are shifting to more comprehensive, long-term strategies, such as peer-based crisis management and drug education to reduce drug-related incidents at festivals. According to Dr. Bazos, Chairman of the SFX Medical and Safety Committee, these tactics among others have worked well recently in the U.S. with SFX’s entire 2014 run of festivals.
Read the full article in FADER MAGAZINE
Drug-fueled electronic dance festivals – like this month’s Electric Zoo in New York – shine a light on the need for advanced emergency management at mass gatherings…